Binance Pay integrates with Pix, enabling instant crypto-powered payments in Brazilian Reais across Brazil

Functionality already familiar to 174 million Brazilians increases usability and can boost the adoption of cryptocurrencies in the country, says Regional VP Guilherme Nazar

SÃO PAULO, May 21, 2025 /PRNewswire/ — Binance, the world’s largest cryptocurrency platform by trading volume and number of users, has integrated its payment solution, Binance Pay, with Brazil’s Pix system to enable instant payments in the local currency using cryptocurrencies and transfers to any individual or merchant across Latin America’s largest country.

With the integration, Binance users in Brazil can now make instant transfers and payments directly from their accounts on the Binance exchange to any bank account or pay merchants accepting Pix. The value of the digital asset is instantly converted to Brazilian reais with transactions completed in seconds. Supporting over 100 cryptocurrencies, this launch marks the integration of Binance Pay with Brazil’s widely used national Pix payment network — bringing crypto into everyday life and making it easier for users to spend digital assets in real-world transactions.

Richard Teng, CEO of Binance, says: “Integrating Pix, a remarkable development by the government of Brazil, with Binance Pay marks a revolutionary step forward, combining the speed and accessibility of Brazil’s instant payment system with the global reach and innovation of Binance. This synergy empowers users with seamless, real-time transactions, enhancing the crypto experience and driving financial inclusion to new heights.”

Guilherme Nazar, Binance’s regional vice president for Latin America, adds: “This is a significant milestone because it is the first time Binance Pay is integrated into a national payment system in the world. It allows our users in Brazil to use their cryptocurrencies for payments at any commercial establishment and to anyone in the country, quickly, safely and easily, using a system they are already familiar with. This launch makes cryptocurrencies more accessible and usable in everyday life, and reflects Binance’s commitment to customizing its global products to meet the demands of our local users.”

Pix, an instant payment service launched by the Central Bank of Brazil, has been gaining the preference of Brazilians since its launch in 2020. Currently, more than 174 million people and many institutions use the service in the country and carry out around 6 billion transactions per month, according to data from the authority.

According to the survey “Brazilians and their Relationship with Money“, released by the Central Bank, Pix is already used by 76.4% of the Brazilian population, surpassing the use of cash (68.9%) and debit cards (69.1%).

“Payments are one of the most obvious uses of cryptocurrencies. The integration of Binance Pay with Pix makes cryptocurrency payments more intuitive and familiar to Brazilians who are already accustomed to the Central Bank’s tool, and consequently boosts the growth of digital asset adoption in the country”, adds Nazar.

Brazil is the 6th-largest market in cryptocurrency adoption in the world, with around 17.5% of the population already owning some type of digital asset, according to data from the Triple-A consultancy. A recent survey conducted by Instituto Locomotiva for Binance showed that 42% of Brazilian investors already have exposure to digital assets, a percentage equal to that of those who own investment funds and stocks.

To learn how to use Pix with Binance Pay, click here.

About Binance Pay

Binance Pay is a seamless, borderless, and secure cryptocurrency payment feature on the Binance app, allowing users and merchants to pay, send and receive crypto worldwide without incurring gas fees. With support for over 300 cryptocurrencies, it caters to more than 40 million active users and 32,000 merchants. Trusted by over 270 million people across 100+ countries, Binance stands as the world’s largest cryptocurrency exchange by trading volume and registered users.

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Senate Advances Stablecoin Regulation Bill

Stablecoin regulation took a major step forward this week as the U.S. Senate voted to move ahead with the long-stalled GENIUS Act, a bipartisan bill that would establish a framework for overseeing digital stablecoins in the United States. After initially blocking the measure earlier in May, Senate Democrats dropped their opposition following key amendments addressing consumer protection and ethical concerns.

The legislation, officially titled the Guiding and Establishing National Innovation for U.S. Stablecoins Act (GENIUS Act), passed a crucial procedural vote 66–32 on Monday, clearing the way for full debate on the Senate floor later this week. The shift represents a significant breakthrough in stablecoin regulation, a topic that has divided lawmakers along party and ideological lines.

Political Tensions Give Way to Compromise

The earlier filibuster by Democrats was largely rooted in concerns about former President Donald Trump’s growing involvement in the cryptocurrency space, including stablecoins tied to ventures linked to his family. However, a bloc of crypto-friendly Democrats, led by Senator Kirsten Gillibrand (D-NY), helped negotiate new provisions that ultimately softened opposition within their party.

“These digital assets aren’t going away,” said Senator Mark Warner (D-VA). “This bill isn’t perfect, but it’s far better than the status quo, and it ensures stablecoin regulation reflects our national interests.”

Not all Democrats are on board. Senator Elizabeth Warren (D-MA), a longtime critic of cryptocurrencies, remained a vocal opponent. “Passing this bill means more anonymous buyers and more opportunities for foreign governments to funnel money through Trump’s stablecoin,” Warren said, calling the legislation a “Trojan horse” for corruption.

According to NBC News, a last-minute amendment eased tensions by introducing additional consumer protections and placing limits on tech companies—such as Meta Platforms Inc. (NASDAQ:META)—from dominating stablecoin issuance without sufficient oversight. The amendment also imposed government ethics standards on special employees, like Elon Musk, CEO of Tesla Inc. (NASDAQ:TSLA), and investor David Sacks, who have both advised the Trump campaign on crypto policy.

Stablecoin Regulation: A Necessity in a Growing Market

Supporters of the bill argue that stablecoin regulation is long overdue. With over $230 billion worth of stablecoins circulating globally, digital tokens like USDC and USDT are increasingly embedded in global payments and financial infrastructure.

As reported by PYMNTS, “These tokens are quickly becoming a cornerstone of modern finance. Policymakers face the dual challenge of fostering innovation while protecting consumers and national security.”

The GENIUS Act sets federal standards for reserve backing, audit transparency, and licensing for issuers. It also grants regulatory oversight to the Federal Reserve and the U.S. Treasury, ending the current patchwork of inconsistent state-level rules.

Critics worry that the bill’s current form does not go far enough in ensuring issuers are held accountable, especially if political allies of the sitting president are behind those companies. But proponents maintain that the amendment process has addressed those issues and that delaying further would create additional risk.

What’s Next for Stablecoin Regulation?

If passed by the Senate, the GENIUS Act will move to the House of Representatives, where its fate is less certain. Some Republicans have voiced concerns about increased regulatory burdens, while progressive Democrats remain wary of Trump’s personal involvement in digital finance.

Nevertheless, industry insiders view the Senate vote as a major win for stablecoin regulation and the broader crypto economy. “This is the most serious step Congress has taken to create clear rules for stablecoins,” said a spokesperson for the Blockchain Association. “It gives the U.S. a real chance to lead in financial innovation—safely.”

Whether or not the GENIUS Act becomes law, one thing is clear: stablecoins have arrived, and Washington can no longer afford to ignore them.

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Justin Sun Crypto Bet Buys Him Dinner with Trump

Justin Sun — a name both celebrated and scrutinized in the digital asset world — has once again made headlines. This time, the Chinese-born crypto entrepreneur and founder of the Tron blockchain is in the spotlight for winning a dinner with former U.S. President Donald Trump, thanks to a controversial crypto contest. The twist? This dinner isn’t just a social event — it’s a convergence of politics, power, and the world of cryptocurrency.

Trump Gala Ticket Paid with $TRUMP Coins

The prize was simple: whoever bought the most $TRUMP meme coins would earn a seat at the table during a crypto-focused gala dinner with Trump. And the winner? An account labeled “SUN,” now confirmed to be owned by Justin Sun. On social media platform X (formerly Twitter), Sun wrote, “Honored to support @POTUS… excited to connect with everyone, talk crypto, and discuss the future of our industry.”

This latest stunt further solidifies Sun’s persona as a master of headline-grabbing moves — someone who blends blockchain ambition with media spectacle. But the situation becomes more complicated considering Sun’s legal baggage.

Justin Sun Crypto Charges and SEC Trouble

In 2023, the U.S. Securities and Exchange Commission (SEC) charged Justin Sun with market manipulation and selling unregistered securities. The charges stemmed from activities surrounding his various crypto assets and platforms, including his flagship Tron blockchain. Additionally, The Verge reported Sun was under FBI investigation, though no formal criminal charges have emerged.

Interestingly, since Trump’s return to power, his administration has taken a notably hands-off approach to crypto enforcement. Many ongoing cases, including Sun’s, have been paused. In February, the SEC agreed to a 60-day halt in its proceedings against Sun — a move interpreted by many as politically motivated.

World Liberty Financial and $75 Million Investment

Justin Sun’s crypto connection to Trump runs deeper than meme coins. In late 2023, Sun reportedly invested $30 million in tokens from World Liberty Financial (WLF) — a Trump family–backed crypto venture. By early 2024, Sun’s total investment had reached $75 million, making him the largest publicly disclosed backer of the project.

According to Bloomberg News, World Liberty’s token structure sends 75% of proceeds directly to the Trump family. That means Sun’s purchases may have yielded the Trumps as much as $56 million in fees.

This tight relationship raises ethical and legal questions about political fundraising through cryptocurrencies — especially when linked to ongoing SEC investigations.

A History of Stunts and Billion-Dollar Moves

Sun is no stranger to high-stakes PR plays. In 2019, he made waves for purchasing a $4.57 million charity lunch with Warren Buffett, although he later postponed the meeting citing health issues. He also paid $6.2 million for a duct-taped banana art piece titled “Comedian,” demonstrating his flair for spectacle.

According to Forbes, Sun now boasts a net worth of $8.5 billion. But not all that glitters is digital gold — in 2022, he allegedly had to inject $2 billion into one of his own crypto firms to prevent collapse.

Meanwhile, the Wall Street Journal recently noted that Sun’s Tron blockchain is linked to over half of all illicit crypto activity. His team has called these “baseless allegations,” denying that Tron facilitates crime.

Crypto, Politics, and the Price of Influence

Sun’s win — and Trump’s silence — highlights a troubling blend of money, influence, and under-regulated digital finance. Critics have called the dinner-for-coins contest corrupt and possibly unconstitutional. Yet for Sun, the optics matter less than the access.

What will Sun discuss over dinner? He hasn’t said. But given the $75 million he’s invested in Trump-linked ventures and the paused SEC charges, it’s likely to be more than small talk.

Microsoft (NASDAQ:MSFT) may be leading AI innovation, but it’s the Justin Sun crypto story that shows just how intertwined tech, politics, and money have become.

Whether Sun’s influence is lasting or fleeting remains to be seen — but for now, he’s seated at the table.

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HTX DeepThink: Bullish Sentiment Builds as BTC Holds Steady–Which Altcoins Will Lead the Rotation?

SINGAPORE, May 20, 2025 /PRNewswire/ — As mid-May unfolds, crypto market sentiment continues to rise. While major assets trend steadily upward, capital is beginning to rotate into fundamentally solid altcoins. In this edition of HTX DeepThink, Chloe (@ChloeTalk1) from HTX Research shares her macro outlook and strategic insights, with a spotlight on rotation opportunities across the SUI ecosystem and the emerging AttentionFi sector.

Macro Outlook: Rising Bullish Sentiment Amidst Steady Short-Term Uptrend

This week’s U.S. economic calendar is light on major data releases. Market attention is primarily directed towards Federal Reserve officials’ interpretations of recent commentary suggesting a possible single interest rate cut in 2025.

Analysis of options market data shows a prevailing bullish sentiment: the Call/Put open interest ratio has reached 1.55, accompanied by increasing premiums for call options. At the same time, short-term implied volatility (IV) has dropped to a new 18-month low of 35–40%.

In short: the market is experiencing “euphoric sentiment amid calm volatility.” Under such conditions, Bitcoin could retest new highs within the next 30–45 days, targeting the $105K–$115K range. However, this mix of high sentiment and low volatility often conceals the build-up of excessive leverage. A sudden surge in IV or a meaningful drop below $100K could trigger a sharp deleveraging event.

Strategic Positioning: Capital Rotation into High-Quality Altcoins for Momentum Capture

From a capital allocation perspective, rotating a portion of capital into fundamentally strong and liquid altcoins may present an opportunity to capitalize on potential spillover momentum from Bitcoin’s upward trajectory. This edition of HTX DeepThink highlights promising sectors and projects worthy of investor attention.

SUI Ecosystem: All-Time High Market Cap, Undervalued Core Project

The SUI chain has reached an all-time high in market cap, but its ecosystem projects have yet to follow with substantial gains. This opens a window for early positioning in undervalued ecosystem leaders. HTX has listed two standout projects within the SUI ecosystem: Haedal and Bluefin.

  • Haedal is the dominant LST (liquid staking) protocol on SUI, commanding 76% of market share and benefiting from strong network effects.
  • Bluefin, SUI’s flagship perpetual DEX, currently holds a market cap of only $31.6M yet has achieved an annualized revenue of $8.2M, implying a price-to-sales (P/S) ratio of just 3.8x—far lower than GMX (9.1x) and Drift (12.4x). The upcoming V2 upgrade will introduce veTokenomics and new trading incentives, potentially boosting both user activity and protocol revenues.

Given the rising attention on SUI’s mainnet, Haedal and Bluefin appear to exhibit dual potential for valuation recovery and Beta-driven upside, which may warrant mid-term attention from market participants.

AttentionFi: Capitalizing on Bull Market User Acquisition Premium

New Web3 projects are launching rapidly, and the cost of user acquisition is soaring. In traditional channels like Telegram, Google, or Red Note, user acquisition cost (UAC) is calculated via “traffic × conversion rate.” With CPCs at $0.5–1.0 and conversion rates around 10%, it can cost $5–10 to acquire a real, retained user.

Kaito offers a far more efficient “attention engine.” Its API charges based on a combination of reputation score and meaningful engagement. As a result, project teams can acquire real users with 3–4x higher retention at just $2–3 per user—much lower than traditional channels. With this model, Kaito has grown rapidly, expanding from 30 to 120 integrated projects in the past three months, and quadrupling API call volume.

Meanwhile, $KAITO staking has surged to 19.7M tokens, and the protocol has cumulatively bought back and burned 3.7M tokens, creating a strong demand-supply mismatch and deflationary pressure that supports higher price ceilings.

On Base chain’s IDO platform Virtuals, users who stake ?5,000 $KAITO can earn Virgen Points to redeem IDO allocations. Several recent IDOs have seen 10–30x returns on day one, forming a lucrative loop: stake ? points ? arbitrage.

With the recent listing of $KAITO on HTX, its liquidity is expanding—and in a bull market where competition for user attention intensifies, Kaito’s combination of low-cost, high-precision targeting and deflationary tokenomics makes it a promising asset to watch.

*The above content  is not an investment advice and does not constitute any offer or solicitation to offer or recommendation of any investment product.

About HTX DeepThink:

HTX DeepThink is a flagship market insights column created by HTX, dedicated to exploring global macro trends, key economic indicators, and major developments across the crypto industry. In a world where volatility is the norm, HTX DeepThink aims to help readers “Find Order in Chaos.”

About HTX Research

HTX Research is the dedicated research arm of HTX Group, responsible for conducting in-depth analyses, producing comprehensive reports, and delivering expert evaluations across a broad spectrum of topics, including cryptocurrency, blockchain technology, and emerging market trends.

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JuChain Global Ecosystem Summit Concludes Successfully in Bangkok: Service-Driven Web3 Vision Unveiled as Butterfly Protocol Launches

JuChain announces major ecosystem partners alongside the debut of Butterfly, its first flagship protocol.

BANGKOK, Thailand, May 19, 2025 /PRNewswire/ — The JuChain Global Ecosystem Summit and Butterfly Protocol Launch concluded successfully in Bangkok yesterday, bringing together Web3 leaders, developers, and innovators from around the world. The summit showcased JuCoin‘s service-driven exchange ecosystem, introduced key ecosystem partnerships, and officially launched Butterfly, JuChain’s first core protocol.

JuChain Global Ecosystem Summit Concludes Successfully in Bangkok: Service-Driven Web3 Vision Unveiled as Butterfly Protocol Launches

High-Level Support and International Participation

The event drew significant attention from Thai government officials, with several members of the Thai royal family in attendance, including Prince Ura-Tiwakorn and Prince Wangchai-Nawaroj. Government representatives expressed strong support for Web3 innovation and international collaboration, setting a collaborative tone for the proceedings.

The summit attracted over 3,000 in-person attendees and reached more than 100,000 viewers through global livestreams, demonstrating the significant industry interest in JuChain’s ecosystem developments.

JuChain’s Ambitious Growth Strategy

JuChain Growth Lead Jacky kicked off the main presentations with an overview of the “JuChain Ecosystem 10 Billion Co-Building Plan.” He outlined JuChain’s mission as a service-oriented blockchain incubated by JuCoin, designed to bridge centralized and decentralized systems while supporting billion-dollar value projects and fostering new assets and protocols on-chain.

Key technical advantages highlighted included JuChain’s scalability, cost efficiency with transaction fees under 0.001 JU, full EVM compatibility reducing developer migration costs by 70%, and active developer community building through initiatives like the Jutopia hackathon.

Major Ecosystem Partnership Announcements

Ave.ai Integration

Ave.ai’s Chinese Market Lead Jack announced their integration as one of the first mainstream trading platforms to connect with JuChain. As a leading on-chain aggregated trading platform integrating over 130 chains and 300+ decentralized exchanges, Ave.ai brings institutional-grade trading infrastructure to JuChain users.

Notably, Ave.ai serves as the exclusive data provider for Binance Wallet and Binance Alpha, bringing their proven data analysis and trade execution capabilities to deliver CEX-level on-chain trading experiences within the JuChain ecosystem.

WOW EARN as Official Ecosystem Wallet

WOW EARN General Manager Joseph announced their platform’s appointment as the official wallet for the JuChain ecosystem. With over 3 million users, WOW EARN integrates DeFi, SocialFi, GameFi, and secure communication tools, offering a comprehensive Web3 gateway.

The platform’s innovative Proof of Engagement (PoE) mining mechanism and unique membership program provide new models for ecosystem interaction and user growth, simplifying access to the JuChain ecosystem for mainstream users.

JAMM Trading: Native AMM DEX

JAMM Swap’s Jim Li presented their vision for Asset Issuance 2.0, introducing JAMM Trading as JuChain’s native AMM DEX designed specifically for diverse asset issuance needs. The platform features scalable on-chain referral systems, highly modular trading mechanisms, and value-returning tokenomics designed to support the ecosystem’s growing variety of new assets.

JuCoin’s Service-Driven Vision

JuCoin Ecosystem Brand Lead Mumu delivered a comprehensive presentation on “JuCoin 2025 Global Brand Ecosystem Strategy & Futures Trading Global Partnership Program,” articulating JuCoin’s unique positioning as the world’s first service-driven Web3 exchange.

Rather than functioning merely as a trading pipeline, JuCoin aims to create an inclusive ecosystem ocean that connects B2B and B2C services. The platform offers comprehensive support for projects including incubation, technical consulting, policy solutions, and liquidity injection, positioning itself as a “free city-state” for ecosystem builders.

Key strategic initiatives unveiled include:

  • Three-Tier Ecosystem Empowerment System: Global Partnership Program, Regional Agent Program, and Token Zone Curator Program
  • Conqueror Roadmap: Strategy for accelerating global influence
  • $100 Million Ecosystem Fund (JULabs): Supporting ecosystem development and innovation

The presentation outlined JuCoin’s evolution from trading terminal to value hub to ecosystem cosmos, demonstrating their commitment to sharing ecosystem benefits with the community through decentralized governance.

Butterfly Protocol: A New Paradigm for Digital Assets

The summit’s climax came with the official global launch of the Butterfly Protocol. In a ceremonial moment, key speakers placed their hands on the launch device as a countdown began, culminating in the beautiful butterfly animation blooming across screens, marking the official debut of JuChain’s flagship protocol.

Butterfly Strategy Committee Chief Advisor Mark provided an in-depth analysis of the protocol’s innovative design. Butterfly addresses the dual needs of asset security and growth in the current crypto market through its unique “dual-wing” architecture:

Left Wing – Stability Anchor: Utilizes a portion of user principal as insurance reserves, combined with the innovative “Cocoon Protection Layer” mechanism to provide robust asset protection.

Right Wing – Power Fuel: Channels remaining funds into a “Liquidity Rocket Engine” that pursues value appreciation through efficient strategies, targeting sustainable daily compound growth of 1-3%.

“Butterfly Protocol represents more than just a technical breakthrough,” Mark explained. “It embodies our commitment to users – ensuring their assets remain both secure and positioned for growth in the Web3 ecosystem.”

Looking Forward

The successful summit demonstrates JuChain’s comprehensive approach to building a service-driven Web3 ecosystem. Through strategic partnerships, innovative protocols like Butterfly, and a commitment to community-driven growth, JuChain is positioning itself as a leader in the next generation of blockchain infrastructure.

As Ecosystem Brand Lead Mumu noted in closing: “A single tree cannot make a forest. The power of our ecosystem partners has been instrumental in JuCoin’s growth. We warmly welcome more partners to join us in building this ecosystem and creating a prosperous future together.”

With the Butterfly Protocol now live and expanding ecosystem partnerships, JuChain continues to advance its mission of making Web3 technology more accessible, secure, and valuable for users and developers worldwide.

About JuCoin: Founded in 2013, JuCoin has evolved into a comprehensive service-driven crypto ecosystem spanning over 30 countries with more than 12 million users. The platform integrates exchange services with JuChain blockchain infrastructure, JuChat social platform, and innovative protocols like Butterfly.

About JuChain: JuChain is a high-performance Layer 1 blockchain designed as a service-oriented platform that bridges centralized and decentralized systems. With low transaction costs and full EVM compatibility, JuChain provides optimal infrastructure for next-generation Web3 applications.

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