Author: Stephanie Bedard-Chateauneuf

IP crypto price continues to fall after early hype wears off, with weak adoption, macro pressure, and profit-taking weighing on Story Protocol’s token.

Why Is the IP Crypto Price Falling Today?

After a promising launch and an explosive price rally, the IP crypto price tied to the Story Protocol is facing a sharp and sustained decline. On June 19, the token fell another 8.74%, deepening a month-long drawdown of more than 35%.

From its all-time high of $7.33 just weeks after launch, IP has now lost about 65% of its value, trading under $2.60. What began as a breakout altcoin success story is quickly turning into a cautionary tale of early hype fading amid weak fundamentals.

Broader Market Conditions Are Weighing on Altcoins

The entire crypto market has experienced turbulence over the past month, largely due to macroeconomic uncertainty and geopolitical tensions, particularly the ongoing Iran-Israel conflict. While Bitcoin (BTC) and Ethereum (ETH) have held relatively steady—down 1.2% and up 0.49% respectively during the same period—smaller altcoins like IP have taken a bigger hit.

According to CoinMarketCap, altcoin dominance (excluding ETH) has plummeted in June, falling from 27.2% to just 2.6%. Meanwhile, Bitcoin’s market dominance has risen, signaling a clear flight to safety among crypto investors.

With risk appetite shrinking, speculative tokens are among the first to be sold off. The IP crypto price, once buoyed by launch euphoria, is now a victim of that shift.

The Launch Hype Has Worn Off

It’s not unusual for new tokens to see massive gains in the days following a debut, especially if backed by major investors. Story Protocol launched with strong support from notable names like a16z and Samsung Next, raising $140 million ahead of its token release.

Its core mission—to bring the $61 billion intellectual property market on-chain—struck a chord with the Web3 community. The protocol allows creators to register content, tokenize it, and set custom licensing rules, opening the door to decentralized monetization models.

But early excitement isn’t translating into sustained use.

Weak Fundamentals Undermine Price Support

Despite bold promises, on-chain data paints a worrying picture. According to DeFiLlama, the Story Protocol’s total value locked (TVL) has dropped to just $11.25 million. Daily chain fees and app revenue are negligible, signaling minimal user engagement and a sluggish ecosystem.

Without significant traction in its user base or applications, the IP crypto price is left exposed to volatility and investor exits.

Simply put, if people aren’t using the platform, the token has limited utility—and that’s reflected in its recent performance.

What Needs to Happen for IP to Recover?

For the IP crypto price to stabilize or regain upward momentum, Story Protocol must attract real adoption. This means onboarding more creators, developers, and consumers who actively engage with the platform’s tools for content registration and licensing.

It will also require better integration into existing content ecosystems, partnerships with media or publishing companies, and clearer value propositions for token holders.

Until those developments materialize, the token will likely remain under pressure, especially in a market that’s leaning risk-off.

Final Thoughts: Story Protocol’s Road Ahead

The fall in IP crypto price is a clear reminder that investor hype alone cannot sustain a token’s value. While Story Protocol’s mission is ambitious and well-funded, it faces the same fundamental challenge as most blockchain projects: real-world adoption.

If the team can deliver on its vision of bringing intellectual property on-chain—and build a thriving user base around it—there’s potential for a turnaround. But for now, the market is demanding more than just a flashy launch and big-name backing.

As investors shift their focus toward utility and execution, the Story behind IP will need more than good intentions to earn back market trust.

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The Trump crypto project is losing steam as the family quietly reduces its stake in World Liberty Financial, raising fresh doubts about its long-term vision.

Trump’s Crypto Move: A Quiet Exit Signals Uncertainty

World Liberty Financial, the flashy crypto venture tied to the Trump family, is raising eyebrows again—but not for the usual reasons. A new Forbes report published June 19 reveals that the Trump family has reduced its ownership stake from 60% to 40%, marking a sharp but stealthy shift in the controversial Trump crypto project.

The most striking part? The move happened without a press release, public filing, or even a whisper from company insiders. That’s unusual for a project that loudly promised a “financial revolution” and claimed to offer a government-friendly alternative to decentralized cryptocurrencies.

The entity overseeing this project, DT Marks DEFI LLC, is reportedly controlled by former President Donald Trump and his sons. The LLC had already sold part of its position earlier in 2025, but this latest move suggests the family is continuing to quietly distance itself from the project.

World Liberty Financial: Big Promises, Bigger Questions

Billed as a hybrid between a stablecoin and a digital dollar, World Liberty Financial launched earlier this year amid heavy marketing and strong retail demand. The company promised a regulated, centralized platform to make crypto safe for average Americans—a message that resonated with conservative-leaning investors frustrated with the perceived chaos of decentralized finance.

Despite these promises, the Trump crypto project has been dogged by concerns over transparency, regulatory scrutiny, and the lack of a clear roadmap.

Initial excitement around the token’s debut drove prices higher, but the lack of ongoing communication from leadership—especially from the Trump family—has started to erode investor confidence.

A Silent Exit Amid a Stablecoin Boom

The timing of the family’s stake reduction is curious. Stablecoins are enjoying renewed interest, with demand climbing in both U.S. and international markets. Several pro-crypto bills are advancing in Congress, and many believe the U.S. will eventually issue its own central bank digital currency (CBDC).

So why is the Trump crypto project stepping back now?

Some analysts suggest the family may be trying to lock in profits while avoiding future legal or political risks. Given Trump’s renewed campaign for the 2024 election cycle and increasing scrutiny from regulators, reducing exposure to a controversial crypto venture may be a strategic move.

Others point to the possibility that the project’s internal performance has fallen short of expectations, with fewer institutional partnerships and slower user adoption than originally forecasted.

Trump and Crypto: A Complicated History

This isn’t the first time Trump’s crypto ties have drawn attention. While in office, he famously called Bitcoin a scam and dismissed decentralized currencies. Yet in recent years, Trump has become more open to crypto, particularly if it’s centralized, regulated, and aligned with U.S. interests.

World Liberty Financial was pitched as a way to achieve just that—a uniquely “American” approach to crypto. The family’s deep involvement in the early stages added a layer of political weight and legitimacy, at least among supporters.

But with the recent reduction in ownership and growing silence from the project’s frontmen, the future of this Trump crypto project seems uncertain at best.

Final Thoughts: Should Investors Be Worried?

For retail investors still holding World Liberty tokens, the Trump family’s quiet exit may be a red flag. While a 40% stake still leaves them with significant influence, the direction of the project—and its long-term viability—are now in question.

The broader crypto market remains resilient, with major players like Coinbase (NASDAQ:COIN) and Tesla (NASDAQ:TSLA) continuing to engage with digital assets. However, speculative projects without clear backing or transparency—like this one—could face rough waters ahead.

If the Trump crypto project is indeed losing its founding champions, investors may need to reassess its future potential, especially as the political landscape heats up ahead of the 2024 election.

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The crypto market roared back to life this week as a key development in stablecoin regulation triggered a bullish wave across digital asset stocks. Leading the charge was Coinbase Global Inc. (NASDAQ:COIN), whose stock spiked as much as 17% to $297.44 on Wednesday following the U.S. Senate’s passage of the GENIUS Act — a landmark bill focused on the oversight of stablecoins.

While the rally slightly cooled by the session’s close, Coinbase still locked in a 16% gain, pushing its year-to-date performance into the green with a 20% overall increase. The momentum didn’t stop there: Circle, the issuer of the USDC stablecoin and a recent IPO on the New York Stock Exchange, jumped 34% during the same session.

Why Stablecoin Regulation Matters

The GENIUS Act, passed Tuesday, aims to create a clear legal framework for stablecoin regulation, addressing long-standing concerns over transparency, consumer protection, and systemic risk. Stablecoins are designed to maintain a 1:1 peg with fiat currencies like the U.S. dollar, typically backed by cash or short-term U.S. Treasurys.

The clarity provided by the new legislation is expected to encourage broader adoption, reduce regulatory uncertainty, and allow more firms to issue compliant stablecoins.

For Coinbase, this bill is particularly significant. While crypto trading remains its largest revenue stream, stablecoins rank second. Coinbase co-founded the USDC stablecoin with Circle and receives 50% of Circle’s residual revenue generated from the assets backing USDC’s circulation. That exposure makes Coinbase a major stakeholder in the evolution of stablecoin infrastructure.

Circle’s IPO Signals Wall Street’s Growing Confidence

Circle’s recent IPO made headlines as one of 2025’s largest tech market debuts. On its first trading day, Circle stock soared by a massive 238%, reflecting strong investor confidence in the future of regulated digital dollars. Although the hype has since cooled, shares are still up 120% over the past month — including a fresh 20% spike tied directly to the Senate’s decision.

Now publicly listed, Circle joins Coinbase as a major Wall Street-facing player with high exposure to stablecoins, creating a new level of legitimacy for the sector.

Meanwhile, President Biden’s administration has shown cautious optimism toward stablecoins. His family has ties to World Liberty Financial, which launched a USD-backed stablecoin (USD1) earlier this year. This adds political tailwinds to the sector’s rising profile.

JPMorgan’s Entry Confirms Stablecoin Legitimacy

Even long-time skeptics of crypto are now entering the space. JPMorgan Chase & Co. (NYSE:JPM), whose CEO Jamie Dimon has previously called cryptocurrencies “worthless,” is now testing JPMD, a blockchain-based token designed to settle institutional transactions. While not a retail stablecoin, JPMD mirrors the functionality of stablecoins and marks a shift in institutional thinking.

With top banks like JPMorgan and key players like Coinbase and Circle deepening their involvement, stablecoin regulation may soon be a cornerstone of the broader financial system.

What’s Next for Investors?

Investors eyeing the crypto space should take note: stablecoin regulation is no longer speculative — it’s policy. That changes the risk-reward profile for major crypto-linked stocks like Coinbase and Circle.

As the GENIUS Act moves to implementation, more traditional financial players are likely to follow JPMorgan’s lead, either by launching their own digital tokens or partnering with existing stablecoin providers.

The long-awaited regulatory clarity, combined with booming IPO momentum and bipartisan support, suggests that stablecoins may serve as the gateway for broader crypto adoption — both on Wall Street and Main Street.

With Coinbase (NASDAQ:COIN), Circle, and JPMorgan (NYSE:JPM) all showing significant moves tied to stablecoin news, it’s clear that this niche is evolving into a foundational part of the digital economy. For investors, keeping an eye on the stablecoin space could offer a strong edge in understanding the next wave of crypto growth.

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New York State officials have cracked down on a major crypto scam, freezing $300,000 and recovering another $140,000 in stolen cryptocurrency. The fraudulent scheme, which targeted Russian-speaking individuals through fake social media ads, has resulted in over $1 million in losses—mostly in Brooklyn.

According to a joint statement released Wednesday by the Brooklyn District Attorney’s office, the New York State Attorney General’s office, and the Department of Financial Services (DFS), the investigation has so far identified more than 300 victims.

“This crypto investment scam preyed on vulnerable people looking to invest wisely,” said New York Attorney General Letitia James. “Our offices acted swiftly to freeze assets and protect New Yorkers. I urge everyone to be cautious when seeing crypto ads online.”

Social Media Platforms Fuel Crypto Fraud

The scammers behind this crypto investment scam used “Black Hat” advertisements on platforms like Facebook, primarily in Russian. These ads led users to fake investment websites that claimed to be licensed with New York’s BitLicense—a requirement for legitimate cryptocurrency services in the state.

Meta Platforms Inc. (NASDAQ:META), the parent company of Facebook, responded by removing over 700 misleading ads after being notified by authorities. However, the impact had already been severe, with widespread financial losses.

This incident is yet another example of how fraudsters exploit social media to distribute fake offers. The promise of high returns in crypto—paired with convincing visual designs and false endorsements—makes scams like this particularly effective.

Fake Licenses and AI-Powered Deception

One notable aspect of this crypto investment scam was the scammers’ use of a counterfeit claim: that their platform held a BitLicense, New York’s regulatory framework for crypto businesses. This added a false layer of credibility, convincing many users the investment was legitimate.

Furthermore, experts warn that artificial intelligence is playing a growing role in such scams. AI can now create deepfake videos, clone voices, and generate fake testimonials—making it harder than ever to distinguish legitimate investments from fraudulent ones.

According to a 2024 report from blockchain analytics firm Chainalysis, roughly $51 billion in illicit digital asset transactions were recorded this year alone. While ransomware-related payments dropped by 35%, crypto scams—especially those powered by AI—remain a growing threat.

Ripple and the Ripple Effect: A Broader Trend

This isn’t the first time crypto scammers have used social media to impersonate major players. Ripple CEO Brad Garlinghouse has been a frequent target, with scammers creating fake XRP airdrops using his likeness and name. Ripple’s own legal battles with the U.S. Securities and Exchange Commission (SEC) have kept it in the spotlight, making it a magnet for fraudulent impersonation.

Ripple Labs Inc. (XRP), while not publicly traded like traditional stocks, remains one of the most followed cryptocurrencies. Its visibility makes it an easy target for social engineering tactics.

How to Avoid a Crypto Investment Scam

To avoid becoming a victim of a crypto investment scam, here are a few key tips:

• Verify licenses: Any platform claiming to be registered should be verifiable via government or regulatory websites. 
• Avoid social media ads: Scammers often buy ad space to look legitimate—don’t click investment links from unknown sources. 
• Use trusted exchanges: Stick to well-known platforms like Coinbase (NASDAQ:COIN) or Kraken, and avoid unfamiliar sites. 
• Be skeptical of guarantees: No legitimate investment offers guaranteed returns in crypto. 

As crypto adoption continues to rise, so does the risk of falling prey to scams. Vigilance and education remain the best forms of defense.

If you believe you’ve been targeted by a crypto scam, report the incident to your local financial authority or the FTC immediately. Staying informed, asking questions, and verifying credentials can go a long way. As crypto markets evolve, so should our caution—and our commitment to protecting personal and financial security.

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