Coinbase Partners with Visa for Instant Crypto Deposits: A New Era in Crypto Accessibility

Coinbase (NASDAQ:COIN), a leading cryptocurrency exchange, recently teamed up with Visa to enhance crypto accessibility by enabling real-time deposits via Visa’s Direct network. This Coinbase Visa partnership allows eligible Coinbase users to transfer funds instantly into their accounts using a Visa debit card, marking a significant shift towards seamless and instant financial transactions within the crypto space. This article explores the implications of this new feature for Coinbase users, the broader cryptocurrency market, and its impact on digital finance.

How the Coinbase Visa Partnership Works

The integration with Visa Direct enables Coinbase customers to link eligible Visa debit cards to their accounts, offering immediate access to funds for trading and other financial activities. This streamlined process eliminates the delays typically associated with moving funds from traditional bank accounts to crypto exchanges, empowering users to act on trading opportunities in real-time.

Coinbase’s Senior Director of Product Management, Akash Shah, highlighted the partnership’s alignment with the company’s goal of enhancing financial freedom for its users. By allowing instant transfers, Coinbase provides the control, flexibility, and security that users expect in managing their finances. The feature benefits millions of Coinbase users already holding a debit card connected to their accounts, granting them greater control and immediacy in executing trades.

Expanding Financial Freedom for Crypto Users

This partnership with Visa is part of Coinbase’s broader vision to expand financial access. Real-time deposits empower users to engage with the volatile crypto market as opportunities arise, a capability crucial in the fast-paced world of digital assets. This convenience could attract new users to Coinbase, encouraging those who may have been hesitant due to lengthy deposit times and transfer fees.

Additionally, this move positions Coinbase as a more user-friendly option for crypto enthusiasts seeking immediacy in trading. Real-time deposits may help users manage their portfolios more efficiently, enabling quicker responses to market shifts. This could ultimately result in higher trading volumes on Coinbase, further solidifying its position as a top choice among crypto exchanges.

The Growing Utility of Crypto in Financial Services

The Coinbase Visa partnership is part of a larger trend in the financial services industry, where digital currency is gaining greater utility and integration within mainstream finance. In recent months, Fortune 500 companies have increasingly explored crypto payments, viewing stablecoins and other digital assets as efficient tools for B2B payments and treasury management. The shift towards crypto in corporate finance highlights its benefits in reducing transaction times and offering real-time settlement across borders, providing a glimpse into crypto’s potential in streamlining financial workflows.

Companies such as Stripe have also embraced crypto, allowing U.S. merchants to receive payments in USD Coin (USDC) through online transactions. This integration is driven by benefits like lower transaction processing fees, faster settlement times, and access to new customer segments. Research from PYMNTS and BitPay indicates that 77% of merchants who accept crypto do so to reduce processing fees, with 32% aiming to attract a broader customer base.

Crypto Adoption’s Long-Term Impact

The Coinbase Visa partnership comes at a time when businesses are increasingly seeking recognition and utility for crypto within the financial ecosystem. The convenience of real-time deposits for trading and other activities sets a new standard for the cryptocurrency industry, enhancing its appeal to both retail users and corporate clients. This alignment between traditional financial networks like Visa and crypto exchanges such as Coinbase could further accelerate crypto adoption, especially as more consumers and businesses see the value in quick, secure, and borderless transactions.

Furthermore, this partnership may spur further collaboration between fintech companies and traditional financial networks, integrating the speed and accessibility of digital finance with the trust and scalability of established financial institutions.

Conclusion

The Coinbase Visa partnership represents a significant step toward greater financial inclusion and ease of access within the cryptocurrency market. By offering real-time deposits, Coinbase not only enhances its user experience but also exemplifies the growing role of cryptocurrency in today’s financial services. As digital currencies gain acceptance across industries, collaborations like this will continue to drive mainstream adoption, providing users with the speed, security, and flexibility they need to fully participate in the evolving financial landscape.

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Instacoins Announces Comprehensive Holiday Bonus Giveaway for Bitcoin Buyers

SOFIA, Bulgaria, Oct. 29, 2024 /PRNewswire/ — Instacoins, the established Bitcoin brokerage and cryptocurrency services platform, today announced the upcoming launch of its Holiday Bonus Giveaway.

Instacoins Announces Comprehensive Holiday Bonus Giveaway for Bitcoin Buyers

The giveaway will feature a series of bonuses for both new and existing customers, running from Halloween all the way through to the New Year, with the aim of providing tangible rewards for users during the festive season.

“Our Holiday Bonus Giveaway is designed to deliver real value to our customers,” said Kris Farrugia, Instacoins Head of Sales and Marketing. “We’re focusing on practical benefits that make Bitcoin purchases more rewarding, especially during a time when many are looking to diversify their financial portfolios or give unique gifts.”

The Holiday Bonus Giveaway will reward users with a bonus amount of Bitcoin for every qualifying purchase. The bonus size will vary throughout the campaign, and customers who take advantage of multiple offers will benefit from a cumulative reward bonus at the end of the campaign.

Instacoins has built its reputation on providing a streamlined Bitcoin buying process that’s accessible to everyone, including support for eight major global currencies, multiple payment methods to suit various customer preferences, rapid transaction processing, and robust security protocols to protect user assets and data.

To date, clients from more than 120 countries have been served across all continents, resulting in over $500 million worth of transactions in Bitcoin. The Holiday Bonus Program is part of a continued strategy to align cryptocurrency investment opportunities with practical, user-focused advantages.

Over the coming months, Instacoins is also preparing to launch a new suite of products and services to facilitate the real-life use of Bitcoin, as well as other popular cryptocurrencies, in day-to-day transactions for the purchase of goods and services. This will include products related to retail shopping, travel, and accommodation.

Interested individuals can access more information about the Holiday Bonus Giveaway and its specific offers at instacoins.com. The company also encourages users to follow its social media channels for real-time updates on bonuses and promotional offers.

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Contact: 63, Office 1, Tsar Boris III Blvd, 1612 Hipodruma, Sofia, Bulgaria

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U.S. Treasury’s Financial Inclusion Strategy Sidelines Crypto

The U.S. Treasury Department recently released a strategy aimed at promoting financial inclusion for Americans, notably leaving cryptocurrency on the sidelines. While the digital assets industry has long argued that crypto can provide accessible and inclusive financial solutions, the Treasury’s latest 35-page report mentions cryptocurrency only once, and not as a tool for inclusion. Instead, it highlights crypto-related risks, underscoring the department’s cautious stance on digital assets.

Crypto’s Limited Mention in Treasury’s Strategy

The Biden administration’s approach to financial inclusion, led by the U.S. Treasury Department, is built around expanding access to affordable financial products and services. Treasury Secretary Janet Yellen emphasized this commitment, stating that safe financial services play a crucial role in empowering Americans toward financial security. However, the report’s only reference to cryptocurrency came in the form of a warning, referencing a previous study on the “risks related to digital assets.”

As Vice President Kamala Harris advocates for economic inclusion on her campaign trail, her stance has shown more openness to crypto’s potential role in the economy. This nuanced difference highlights the divide within the administration over digital assets, as her approach appears to contrast with the caution expressed by the Treasury Department.

Financial Inclusion and the Role of Crypto

Crypto proponents argue that digital assets represent a low-barrier entry to finance, especially for underserved populations lacking access to traditional banking. Remittances and peer-to-peer transactions, for example, are often cited as real-world applications of crypto that can benefit communities with limited banking options. Advocates within the cryptocurrency sector suggest that blockchain technology’s decentralized nature can reduce costs and make financial services more accessible on a global scale.

Despite these arguments, organizations such as the Center for American Progress and the Brookings Institution are skeptical. They contend that crypto’s benefits for financial inclusion have been overstated, pointing to the volatility and lack of regulatory oversight as concerns that could, in fact, harm those the industry claims to help.

A Broader Political Landscape

The administration’s position on cryptocurrency is taking shape within the broader 2024 presidential election context. Both Vice President Kamala Harris and former President Donald Trump, a key contender, have voiced support for cryptocurrency in different ways. Harris has alluded to crypto’s economic potential, although her campaign hasn’t fully outlined how it would fit into her financial policy if elected. Trump, on the other hand, has openly embraced digital assets, which contrasts with his administration’s handling of crypto regulation, such as the SEC’s lawsuit against Ripple, a major crypto project, during his presidency.

The Treasury’s focus on traditional financial systems over digital assets also appears to support a more cautious, incremental approach to inclusion. While the strategy does not directly address digital currency, the choice to mention crypto only as a potential risk signals a likely continuation of regulatory caution in the near term.

Implications for the Crypto Sector

The Treasury Department’s cautious stance creates a challenging regulatory environment for crypto companies that hope to position themselves as solutions for financial inclusion. For example, firms like Ripple, which provides blockchain-based payment services, may face an uphill battle in convincing regulators of their utility for underbanked populations.

In fact, the broader cryptocurrency ecosystem may feel pressure from this strategy, as it signals a preference for traditional financial infrastructure and regulated institutions to address financial inclusion. With only a brief mention of crypto’s potential risks, the Treasury’s report sidesteps the argument that digital assets could complement conventional financial systems by offering decentralized, cost-effective alternatives.

Looking Ahead: The Future of Crypto and Inclusion

As the crypto sector continues to evolve, the lack of endorsement from the Treasury may encourage digital asset advocates to push harder for recognition as a legitimate part of the financial system. This strategy report also leaves room for future administrations to either uphold or revisit crypto’s role in financial inclusion.

Despite its omission from the U.S. Treasury’s inclusion plan, digital assets may find a foothold through other channels if enough institutional and political support coalesces around their potential. As the 2024 election unfolds, cryptocurrency’s place in the broader conversation about financial inclusion and regulatory policy is likely to become a significant point of debate, potentially shaping the sector’s future in the U.S.

For now, the U.S. Treasury Department’s strategy represents a conservative approach, favoring tested financial mechanisms while keeping the digital assets industry at a distance.

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Bitcoin Bull Market Gains Momentum for 2025 High

Bitcoin (BTC) has broken past the $73,000 mark, reaching close to its all-time high. With projections hinting at a climb toward $150,000 by 2025, the cryptocurrency market is buzzing with excitement as the post-halving bull market unfolds. Analysts believe Bitcoin’s potential peak could be reached due to factors such as liquidity expansion, increased institutional adoption, and favorable macroeconomic conditions. The latest rally has sparked hope for the future, with market watchers confident in the upside potential over the next 18 months.

Institutional Momentum in Bitcoin’s Bull Market

According to Peter Chung, Head of Research at Presto Labs, the market environment for Bitcoin is in a “constructive phase.” This optimism is supported by three main pillars: global liquidity, regulatory openness, and low investor expectations. Chung explained that key global economies, accounting for a majority of the world’s money supply, are favoring liquidity growth, with the U.S., China, and the EU in alignment on policy.

“The current liquidity bias among these economies sets up a favorable backdrop for Bitcoin,” Chung noted, adding that the upcoming U.S. election could further boost investor confidence regardless of the outcome. These conditions have allowed Bitcoin to rise steadily and could pave the way for a $100,000 level by 2025, with a potential top of $150,000 if momentum holds.

Regulatory Tailwinds and ETF Expansion

Bitcoin’s bull market is being fueled by a wave of institutional interest, amplified by the introduction of Bitcoin Exchange-Traded Funds (ETFs). With major financial players like BlackRock (NYSE:BLK) and Franklin Templeton embracing tokenization and stablecoin integrations, more institutions are exploring ways to integrate digital assets into their offerings. The regulatory landscape, which has seen a rise in compliant and well-structured crypto financial products, has created a path for institutional investors to participate more actively in the space.

Chung defines “institutional adoption” as regulated institutions incorporating Bitcoin and blockchain technologies into their primary services. This shift is evident through ETF growth and the entry of traditional financial custodians, which adds legitimacy and increases the appeal of digital assets.

“Financial custodians like BlackRock are setting a standard, helping lower the psychological barrier for institutional entry,” Chung noted. He believes that a gradual increase in trusted custodians will enhance mainstream adoption, further driving Bitcoin’s legitimacy and stability in the financial landscape.

Long-Term Bitcoin Price Outlook and Market Drivers

Chung remains optimistic about Bitcoin’s price trajectory, highlighting the impact of demand-driven growth and the decreasing influence of the four-year halving cycle. Unlike past market cycles, where halving events spurred supply scarcity, the current bull run leans more on growing demand from institutional investors and a broader adoption of blockchain technology.

“Today’s growth is more demand-based, with institutional adoption providing stability and sustained interest,” Chung said. He also believes stablecoins, such as Tether (USDT), serve as a bridge between fiat and crypto, helping to normalize blockchain as a transaction medium. Stablecoin adoption exemplifies the demand for a frictionless, global currency—an element critical to Bitcoin’s larger adoption.

Adoption and the Future of Bitcoin’s Bull Cycle

The 2024-2025 Bitcoin bull market has captured attention as traditional finance (TradFi) firms like Visa (NYSE:V) and PayPal (NASDAQ:PYPL) integrate stablecoins into their payment ecosystems. As these institutions innovate with tokenization, the possibilities for mass adoption grow stronger. Chung underscores that TradFi participation could lead to unprecedented demand for Bitcoin as both a store of value and an investment asset.

“TradFi’s involvement is about more than experimentation—it’s the real adoption of blockchain technology in mainstream finance,” Chung said. He cited tokenization of assets by BlackRock and Franklin Templeton as an indication that financial institutions see value in blockchain’s efficiency and security.

As 2025 approaches, the question is whether Bitcoin can sustain its upward momentum in the face of potential regulatory changes and market volatility. Analysts remain hopeful, with projections pointing toward continued growth. Chung suggests that while a future bear market may follow, the fundamental adoption trends are likely to stabilize Bitcoin’s price cycle and provide a steady growth path.

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OKX Names Standard Chartered as an Institutional Third-Party Custody Partner

DUBAI, UAE, Oct. 29, 2024 /PRNewswire/ — OKX, a leading cryptocurrency exchange and global onchain technology company, today announced the appointment of Standard Chartered, a leading international cross-border bank connecting the world’s most dynamic markets, as a third-party crypto custodian for its global institutional business.

The custody agreement with Standard Chartered is a significant addition to OKX’s comprehensive suite of institutional services, which includes advanced trading capabilities, robust risk management tools and enhanced custody solutions. By leveraging Standard Chartered’s extensive global banking expertise and rigorous risk management framework, OKX aims to offer institutional investors a broader range of secure and reliable custody solutions.

OKX Global Chief Commercial Officer Lennix Lai said: “We selected Standard Chartered as an institutional custodian partner to enhance our offering and accelerate the integration of digital assets within the traditional financial ecosystem. Standard Chartered’s extensive global banking expertise and unwavering commitment to security aligns with our objective to provide exceptional crypto services and reinforces the confidence of our institutional clients in managing their digital assets.”

Standard Chartered Global Head of Financing & Securities Services Margaret Harwood-Jones said “We are committed to offering custodial services that meet the highest standards of safety and compliance. Serving as OKX’s third-party custodian allows us to extend our expertise into the evolving cryptocurrency sector, providing institutional investors with the assurance they require.”

This collaboration is expected to attract increased institutional participation in the digital asset market, contributing to a more mature environment for institutions globally. It aligns with the findings of a recently published OKX-commissioned research brief authored by Economist Impact, entitled “Digital assets as the new alternative for institutional investors: market dynamics, opportunities and challenges,” which highlights institutional investors’ view that digital assets are an inevitable institutional opportunity. The report also finds that 80% of traditional and crypto hedge funds utilizing digital assets employ third-party custodians, highlighting strong demand for segregation of duties related to trade execution and asset custody.

— ENDS —

For further information, please contact:
Media@okx.com 

Wasim Benkhadra
Global Communications Lead, Corporate & Investment Banking (CIB)
Head of Communications, UAE, ME & Pakistan and Africa
Standard Chartered
+9714 5083221
wasim.benkhadra@sc.com 

Or

Kate Matthews
Communications Director, Europe
Standard Chartered
+44 20 7885 7899
kate.matthews@sc.com

About OKX Institutional

OKX Institutional is a global leader trusted by international firms and counterparties, and provides a powerful suite of institutional crypto trading solutions such as an on-demand OTC liquidity network, structured products and managed accounts. OKX infrastructure is built for institutional traders, with unified account systems, integration with leading custodians and low-latency APIs.

With industry leading monthly Proof-of-Reserves and trading volumes, deep liquidity, and 99.99% uptime, OKX combines top-tier security with speed and reliability. It offers access to over 700 spot trading pairs, 280+ derivatives instruments, and up to 125x leverage on leading futures contracts.

To learn more about OKX Institutional, visit: okx.com/institutions or contact institutional@okx.com to accelerate your institutional crypto trading objectives.

About Standard Chartered

We are a leading international banking group, with a presence in 53 of the world’s most dynamic markets and serving clients in a further 64. Our purpose is to drive commerce and prosperity through our unique diversity, and our heritage and values are expressed in our brand promise, here for good.

Standard Chartered PLC is listed on the London and Hong Kong stock exchanges.

For more stories and expert opinions, please visit Insights at sc.com. Follow Standard Chartered on X, LinkedIn, Instagram and Facebook.

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